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Privacy Policy

(Comprehesive Privacy Notice)

In providing your dental care and treatment, we will ask for information about you and your health. Occasionally, we may receive information from other providers who have been involved in providing your care. This privacy notice describes the type of personal information we hold, why we hold it and what we do with it. 


About us

We are Dentalfigs located and operating at Avenida Fluvial Vallarta 243 office number 3, Colonia Fraccionamiento Fluvial Vallarta C.P. 48312, Puerto Vallarta, Jalisco, Mexico is responsible for the treatment and care of your personal data.

Karla Marcela Figueroa Aguilar responsible for keeping secure the information about you that we hold. Those at the practice who have access to your information include dentists and other dental professionals involved with your care and treatment, and the reception staff responsible for the management and administration of the practice. 

Our data protection officer, Karla Marcela Figueroa Aguilar, ensures that the practice complies with data protection requirements to ensure that we collect, use, store and dispose of your information responsibly.

You can contact our data protection officer, Karla Figueroa, by email at (use the contact us form) or by pone message/Whatsapp at +52 322 159 0014.

All personal information collected and stored is regulated by the privacy notice, which in accordance with article number 2, section II of the Federal Law on the Protection of Personal Data in Mexico, entered into force on July 6, 2010, which empowers Dentalfigs to use the obtained data exclusively for clinical records. If personal information, records, pictures or videos are required for other purposes such as research, academic or promotional, a signed document should be signed consenting the use of this personal data.


Definition of personal data ‘Personal data’ is any information concerning an identified or identifiable individual.


Definition of sensitive personal data ‘Sensitive personal data’ is personal data that affects the most intimate areas of the data subject’s life, which if misused, may lead to discrimination or entail a serious risk to the data subject. In particular, the definition includes data that may reveal any of the following:


  • Racial or ethnic origin

  • Past or present health conditions

  • Genetic information

  • Religious, philosophical or moral beliefs

  • Union affiliation

  • Political views

  • Sexual orientation

  • Pictures and videos

  • Fingerprints

  • Geolocation

  • Banking information

  • Signature


Principles and obligations


In processing personal data, Dentalfigs will observe the principles of legality, information, consent, notice, quality, purpose, loyalty, proportionality and accountability. Pursuant to these principles:


  • Personal data is collected and processed fairly (and not through deceptive or fraudulent means) and lawfully.

  • Personal data is collected for specified, explicit and legitimate medical purposes and not further processed in a way incompatible with those purposes.

  • Consent is obtained the day of first appointment unless an exception applies for example an emergency appointment. 

  • If personal information, records, pictures or videos are required for other purposes such as research, academic or promotional, a signed document should be signed consenting the use of this personal data.

  • Processing of personal data is adequate, relevant and not excessive in relation to the purposes for which it is collected or further processed.

  • Personal data is accurate and, if necessary, updated; every reasonable step will be taken to ensure that data that is inaccurate or incomplete, having regard to the purposes for which it was collected or for which it is further processed, is erased or rectified.

  • Personal data is kept in a form that permits identification of data subjects in our files for no longer than is necessary for the purposes for which the data was collected or for which it is further processed.

  • Data subjects are entitled to a reasonable expectation of privacy in the processing of their personal data. In addition, personal data is processed as agreed upon by the parties (in a privacy police notice) and in compliance with the Law.

  • A privacy notice (Aviso de Privacidad) is available to data subjects prior to the processing of their personal data.


Personal data collected

We can only keep and use information for specific reasons set out in the law. If we want to keep and use information about your health, we can only do so in particular circumstances. Below, we describe the information we hold and why, and the lawful basis for collecting and using it. 

Contact details 

We hold personal information about you including your complete name, phone number, cell phone, email, address, signature, RFC or CURP, birthday. This information allows us to fulfill our contract with you to provide appointments. We will also use the information to send you reminders and recall appointments as we have a legitimate interest to ensure your continuing care and to make you aware of our services. 

Dental records 

We hold information about your dental and general health, including:

  • Clinical records made by dentists and other dental professionals involved with your care and treatment 

  • X-rays, clinical photographs, digital scans of your mouth and teeth, and study models Medical and dental file story (nationality, age, occupation, status, blood type, height, weight, past or present health conditions, illness, diseases, signs, symptoms, previous surgeries or treatments, allergies, medications, sexual preferences, habits, oral hygiene, sexually transmitted diseases (STD). 

  • Treatment plans and consent 

  • Notes of conversations with you about your care 

  • Dates of your appointments 

  • Details of any complaints you have made and how these complaints were dealt with Correspondence with you and other health professionals or institutions. 

We collect and use this information to allow us to fulfil our contract with you to discuss your treatment options and provide dental care that meets your needs. We also use this information for the legitimate interest of ensuring the quality of the treatment we provide. 

Financial information 

We hold information about the fees we have charged, the amounts you have paid and some payment details. This information forms part of our contractual obligation to you to provide dental care and allows us to meet legal financial requirements.
Where your dental care is provided under the terms of the SAT, we are required to inform them Name, Address, RFC, payments, residency status, way to pay and expense type. 

Sensitive Personal Data

The sensitive personal data that we collect such as sexual preferences or sexually transmitted diseases (STD) is used for diagnosis purposes mainly identifying pathologies in the oral cavity. Personal information like STD will impact in the recovery of certain treatments so we need to consider them prior and during treatment. We use this information also to follow the recommended protocols when an accident occur when needle injuries happens.

Personal preferences to approach treatments due to religion or philosophy will be kept confidential.


How we use your information

To provide you with the dental care and treatment that you need, we require up-to-date and accurate information about you. 

We will share your information with SAT if this institution requires auditing Dentalfigs.

We may contact you to conduct patient surveys or to find out if you are happy with the treatment you received for quality control purposes. 

We will seek your preference for how we contact you about your dental care. Our usual methods are telephone, Whatsapp, email, social media or letter. 

If we wish to use your information for dental research or dental education, we will discuss this with you and seek your consent. Depending on the purpose and if possible, we will anonymous your information. If this is not possible we will inform you and discuss your options.


Sharing information 

Your information is normally used only by those working at the practice but there may be instances where we need to share it – for example, with: 

  • Your doctor 

  • The hospital or community dental services or other health professionals caring for you 

  • Specialist dental or medical services to which we may refer you 

  • SAT payment authorities 

  • Dental laboratories 

We will only disclose your information on a need-to-know basis and will limit any information that we share to the minimum necessary. We will let you know in advance if we send your medical information to another medical provider and we will give you the details of that provider at that time. 

In certain circumstances or if required by law, we may need to disclose your information to a third party not connected with your health care, including COFEPRIS or other law enforcement or government agencies. 


Keeping your information safe 

We store your personal information securely on our practice computer system and in a manual filing system. Your information cannot be accessed by those who do not work at the practice; only those working at the practice have access to your information. They understand their legal responsibility to maintain confidentiality and follow practice procedures to ensure this. 

ARCO (rights of access, rectification, cancellation or objection)


The limit of use of the personal collected data according to “Norma Oficial Mexicana NOM-004-SSSA3-2012 (medical file law) is for at least 5 years after the last dental-medical consultation. 


Rights of access

You have a right to access the information that we hold about you and to receive a copy. Please send us a letter by emal at and release responsibility of this given information.


You can also request us to 

  • Correct any information that you believe is inaccurate or incomplete. If we have disclosed that information to a third party, we will let them know about the change. 

  • Erase some of the information we hold. For legal reasons, we may be unable to erase certain information (for example, information about your dental treatment). However, we can, if you ask us to, delete some contact details and other non-clinical information. 

  • Stop using your information – for example, sending you reminders for appointments or information about our service. Even if you have given us consent to send you marketing information, you may withdraw that consent at any time. 

  • Stop using information if you believe the information is inaccurate or you believe we are using your information illegally. 

  • Supply your information electronically to another dentist. 


Consent Revocation

At your request, we will delete non-essential information (for example some contact details) before the end of this 5 years period. If we are relying on your consent to use your personal information for a particular purpose, you may withdraw your consent at any time and we will stop using your information for that purpose. All requests should be made by email to our data protection officer Karla Marcela Figueroa Aguilar, at

If you do not agree 

If you do not wish us to use your personal information as described, you should discuss the matter with your dentist. If you object to the way that we collect and use your information, we may not be able to continue to provide your dental care.

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